Introducing Management in a Global Context

Auteur: MacIntosh, Professor Robert (Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University)
Editeur: Goodfellow Publishers Limited
Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

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Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.
ISBN / EAN 9781910158470
Auteur MacIntosh, Professor Robert (Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University)
Editeur Goodfellow Publishers Limited