Main image
Click to view image in fullscreen
![]()
Soft Innovation
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
560,00 DH
En stock
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
| ISBN / EAN | 9780199697021 |
|---|---|
| Auteur | Stoneman, Paul (Professor, Warwick Business School, University of Warwick) |
| Editeur | Oxford University Press |