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Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
330,00 DH
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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
| ISBN / EAN | 9780071791526 |
|---|---|
| Auteur | Phillips, Andrea |
| Editeur | McGraw-Hill Education - Europe |