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Marketing the Sports Organisation
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.
2 230,00 DH
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.
| ISBN / EAN | 9780415453295 |
|---|---|
| Auteur | Ferrand, Alain (University of Lyon, France) |
| Editeur | Taylor & Francis Ltd |